Business solutions case studies
Some examples of A-Z products that have been customised and bespoke products created using A-Z base mapping.
Lebara, one of Europe's fastest growing mobile companies, approached us as part of their policy to raise awareness of their brand in London. They sought to rebrand an existing A-Z product with their distinctive corporate logo and design to create a map covering central London. These products were given away free to potential customers as part of the Company's campaign to raise their profile and become the brand of choice for consumers.
London 2012 Fleet Driver Route Book
As the official licensee to provide printed mapping products for the London 2012 Games, LOCOG approached us to produce a customised publication for their fleet driver team. The atlas included mapping of Greater London and beyond to cover competition venues in the area.
LOCOG required a publication showing competition and training venue locations and the designated routes, including the Olympic Route Network (ORN) and Paralympic Route Network (PRN), serving them. This data was presented using brand colours on a customized map base which included additional large scale venue maps to accurately locate vehicle drop off and pick up points.
As part of their work to raise the brand profile in central London, The Telegraph requested a London map as part of a free gift offer for customers who bought the newspaper from their vendors. The requirement was to rebrand a map covering central London with their logo, to be included as part of the 'value add' promotion operated by The Telegraph, which included an exclusive money saving offer for readers inside the paper.